A while ago in the UK the Mitchell and Webb versions of the hit US Mac and PC adverts were pulled offline. During a bored 3am time last night I found my self perusing through the great servers of YouTube and came across all the ads and I just wanted to know your opinion on them.
Personally I love Mitchell and Webb from their movie (Magicians to Peep show. The Apple Mac adverts across the pond also crack me up and John Hodgman is hilarious. What did I think of Mitchell and Webbs take on it though.
I definatly like the British twist. They have something that just relates and without this going off into a tangent about how British and American comedy is different, even doing the same advert it comes across more British. Which is good. People have been speculating that the loss of this is due to the fact that people are finding the Mac character in the British version to “up himself”. I don’t see this as true.
Any good advertising is going to promote the product to the consumer. There are many ways to get a consumer to react to advertising, comedy, lust, familiarity and curiosity. Now as sexy as I’m sure many will find the duo I don’t feel lust plays a part.
When people hear “Hello, I’m a Mac. And I’m a PC” they recognise the advert and are intigued to know what they have to say next. If they have never heard or seen the adverts before people will be curious to see what a computers would have to say to each other.
Finally comedy. They always make us laugh and always make a good statement. Here this will prove a point:
Recall your favourite Mac ad?
Got it?
Good.
Now recall any Dell advert?
Anything?
…hello…
Exactly.
What did you think of the Apple adverts? Sound off in the comments below!














February 23rd, 2008 at 2:47 am
I think the Mac ads are… Rockin’!
February 23rd, 2008 at 11:43 am
I never seen one on UK TV when they were still being broadcast.
I have seen iPhone and Macbook Air ad’s but never the normal Mac ad’s
March 11th, 2008 at 8:23 am
I thought the ads were great! Liked the American ones too, and certainly didn’t think Apple should have pulled them in the UK. Mind you, I think the act of pulling them may have given them an ‘air of mystery’ and actually BOOSTED their status over here in the UK :0)
Nice to have the British accent versions too - too many US accents on TV these days - my daughter sounds like she’s from America these days…..